AllyouneedCity, an online shopping platform for local retailers, has launched in Bonn. DHL Parcel launched the online marketplace so local retailers can compete online more effectively. Consumers from Bonn can virtually browse through the affiliated shops, purchase products and then have them delivered to their homes.
This new online marketplace, which is called AllyouneedCity, has launched just in time for the holiday season. Around 90 retailers have already joined this platform, which is an initiative from Deutsche Post DHL Group. Among the first retailers are traditional stores such as Knauber, Karstadt and Van Dorp.
“With AllyouneedCity, we are launching our initiative in Bonn, which will enable retailers in the city to publicize their business and their assortment across the region, as well as benefit from the ongoing ecommerce growth”, says Achim Dünnwald, CEO of DHL Parcel. “The positive response from many retailers has shown us that we’ve developed an attractive offer. We are convinced that consumers from Bonn will soon appreciate the new shopping opportunities in their city”, he added. According to Dünnwald, the project will strengthen customer’s loyalty to local retailers in the long run.
Rise of local online shopping platforms
More and more local online marketplaces and retail platforms are seeing the light of day throughout Europe. It seems like a logical step to make for physical retailers who are confronted with the success of ecommerce. The ecommerce industry has damaged the physical retail sector for years, especially in the inner cities. Ecommerce in Germany now accounts for around ten percent of total retail sales and this figure is rising.
With AllyouneedCity, physical retailers can better present themselves online and find a way to beat the online competition. By using the platform, retailers can reach a different kind of customers and they don’t need any additional packaging or a shipping label to have the goods delivered to the customers’ homes. DHL Parcel charges 9.90 euros for home delivery within two hours after purchase. It costs 6.50 euros for deliveries that take place the day after the order took place. Goods can be returned with DHL’s help, but customers are free to return the items themselves.